Welcome to DEF Content

What key digital technologies and applications are changing the creation, distribution, monetization and consumption of online content? How can these technologies help B2C firms grow and expand their market reach?

10-11 MAY 2012
Venice / La Biennale di Venezia
Ca’ Giustinian, San Marco 1364/a – 30124 Venezia
program / 10 MAY
14:00 / Registration and Welcome Coffee
14:45 / Welcome from Ambassador David Thorne
15:00 / Keynote by Minister Corrado Passera
15:15 / Boosting the Global Economy

Alec Ross, Senior Advisor for Innovation to Secretary of State Hillary Clinton

15:30 / Content Today

What challenges and opportunities do online content creators, distributors and consumers face?

  • creating your offline voice online Jen Mankins, Owner, Bird Brooklyn
  • augmenting content Andraž Tori, Co-founder/CTO, Zemanta
  • mobilizing content Marco Cirilli, Founder/CIO, Applix

Moderator: Leonardo Buzzavo, Director, Ca’ Foscari Digital Week

16:30 / Networking coffee

17:00 / Content Tomorrow

What are the emerging trends and technologies in online content?

  • discovering the visual web Evan Sharp, Co-founder, Pinterest
  • content + commerce Shan-Lyn Ma, General Manager, Gilt Taste at Gilt Groupe
  • mobile – the opportunity for affiliate Urban Gillström, CEO, TradeDoubler
  • contextual advertising Luca Scagliarini, CEO, ADmantX

Moderator: Nicolò Borghi, Co-founder Creonomy, Co-founder The Hub Milan

19:00 / Networking Cocktail at Westin Europa & Regina


program / 11 MAY

09:15 / Online Video

  • changing user experience: choose,watch, share
    Lorenzo Montagna, CEO, Yahoo! Italy

  • online video as a marketing channel
    Ugo Parodi Giusino, Founder/CEO, Mosaicoon

  • interactive video
    Emi Gal, Founder/CEO, Brainient

Moderator: Giampaolo Colletti, Founder, Altratv.tv

10:15 / Networking Coffee
11:00 / DEF Start-Up Demos

Eleonora Viviani, Co-founder/Art Director, Stereomood
Guk Kim, Founder/CEO, Cibando
Giuseppe D’Antonio, Co-Founder/CEO, CircleMe (Cascaad)
Piero Rivizzigno, Founder/President, Glossom

Moderator: Alvise Bonivento, Investment Manager, Atlante Ventures

11:45 / Social Content Platforms

  • social media campaigns for small and medium enterprises Alex Chang, Founder, Roost and VP Social Platform, VerticalResponse
  • communicating within the new dynamics of social Daniele Mancini, CEO, casa.it
  • leveraging partnerships with social platforms Christian Hernandez, Director of Platform Partnerships, EMEA, Facebook
  • analyzing consumer interaction with social content Jan Rezab, Co-founder/CEO, Socialbakers
  • social enterprise: real-life sharing redefined Carlo D’Asaro Biondo, President, EMEA Operations, Google

Moderator: Marco Caradonna, Vice President, IAB Italia

13:15 / Networking lunch with Speakers

Simultaneous translation is available.
The event will also be streamed live.

For the accommodation www.bookingvenice.eu
in collaboration with: