Alvise Bonivento
Investment Manager, Atlante Ventures
Nicolò Borghi
Co-founder Creonomy, Co-founder The Hub Milan
Leonardo Buzzavo
Director, Ca’ Foscari Digital Week
Marco Caradonna
Vice President, IAB Italia
Alex Chang
VP Social Platform VerticalResponse
Marco Cirilli
Founder/CEO, Applix
Giampaolo Colletti
Founder, Altratv.tv
Giuseppe D’Antonio
Co-Founder/CEO, CircleMe (Cascaad)
Carlo D’Asaro Biondo
President, EMEA Operations, Google
Emi Gal
Founder/CEO, Brainient
Urban Gillström
CEO, TradeDoubler
Christian Hernandez
Director of Platform Partnerships, EMEA, Facebook
Guk Kim
Founder/CEO, Cibando
Shan-Lyn Ma
General Manager, Gilt Taste at Gilt Groupe
Daniele Mancini
CEO, casa.it
Jennifer Mankins
Owner, Bird Brooklyn
Lorenzo Montagna
CEO, Yahoo! Italy
Ugo Parodi Giusino
Founder/CEO, Mosaicoon
Jan Rezab
Co-founder/CEO, Socialbakers
Piero Rivizzigno
Founder/President, Glossom
Alec Ross
Senior Advisor for Innovation in the Office of Secretary of State Hillary Clinton
Luca Scagliarini
CEO, ADmantX
Evan Sharp
Co-founder, Pinterest
Andraz Tori
Co-founder/CTO, Zemanta
Eleonora Viviani
Co-founder/Art Director, Stereomood

Welcome to DEF Content

What key digital technologies and applications are changing the creation, distribution, monetization and consumption of online content? How can these technologies help B2C firms grow and expand their market reach?

10-11 MAY 2012

Venice / La Biennale di Venezia
Ca’ Giustinian, San Marco 1364/a – 30124 Venezia

/ 10 MAY

14:00 / Registration and Welcome Coffee

14:45 / Welcome from Ambassador David Thorne

15:00 / Keynote by Minister Corrado Passera

15:15 / Boosting the Global Economy

Alec Ross, Senior Advisor for Innovation to Secretary of State Hillary Clinton

15:30 / Content Today

What challenges and opportunities do online content creators, distributors and consumers face?

creating your offline voice online Jen Mankins, Owner, Bird Brooklyn
augmenting content Andraž Tori, Co-founder/CTO, Zemanta
mobilizing content Marco Cirilli, Founder/CIO, Applix

Moderator: Leonardo Buzzavo, Director, Ca’ Foscari Digital Week

16:30 / Networking coffee

17:00 / Content Tomorrow

What are the emerging trends and technologies in online content?

discovering the visual web Evan Sharp, Co-founder, Pinterest
content + commerce Shan-Lyn Ma, General Manager, Gilt Taste at Gilt Groupe
mobile – the opportunity for affiliate Urban Gillström, CEO, TradeDoubler
contextual advertising Luca Scagliarini, CEO, ADmantX

Moderator: Nicolò Borghi, Co-founder Creonomy, Co-founder The Hub Milan

19:00 / Networking Cocktail at Westin Europa & Regina

/ 11 MAY

enlarge 09:15 / Online Video

changing user experience: choose,watch, share
Lorenzo Montagna, CEO, Yahoo! Italy
online video as a marketing channel
Ugo Parodi Giusino, Founder/CEO, Mosaicoon
interactive video
Emi Gal, Founder/CEO, Brainient

Moderator: Giampaolo Colletti, Founder, Altratv.tv

10:15 / Networking Coffee

11:00 / DEF Start-Up Demos

Eleonora Viviani, Co-founder/Art Director, Stereomood
Guk Kim, Founder/CEO, Cibando
Giuseppe D’Antonio, Co-Founder/CEO, CircleMe (Cascaad)
Piero Rivizzigno, Founder/President, Glossom

Moderator: Alvise Bonivento, Investment Manager, Atlante Ventures

enlarge 11:45 / Social Content Platforms

social media campaigns for small and medium enterprises Alex Chang, Founder, Roost and VP Social Platform, VerticalResponse
communicating within the new dynamics of social Daniele Mancini, CEO, casa.it
leveraging partnerships with social platforms Christian Hernandez, Director of Platform Partnerships, EMEA, Facebook
analyzing consumer interaction with social content Jan Rezab, Co-founder/CEO, Socialbakers
social enterprise: real-life sharing redefined Carlo D’Asaro Biondo, President, EMEA Operations, Google