Welcome to DEF Start-Up Boot Camp


23 MARCH 2012
Milan /
Museo Nazionale della Scienza e della Tecnologia
Via San Vittore, 21 – 20123 Milano
09:30 / Welcome by Ambassador David Thorne
10:00 / Researching the market

Heidi Carson, Co-Founder, Wild Needle
10:20 / Developing the product

Alessandro Rizzoli, Co-Founder/CEO, Mopapp
10:40 / Building a team

Robbie Vann-Adibé, Chairman, Traackr
11:00 / Founder talk on entrepreneurship

Reece Pacheco, Founder/CEO, Shelby.tv
Moderator: Matteo Bogana, Coordinator, Business Incubator, Politecnico di Milano
11:20 / Networking coffee
11:50 / Packaging your idea

Matthew Brimer, Founding Partner, General Assembly
Brad Hargreaves, Founding Partner, General Assembly
12:10 / Financing your start-up

Andrea Di Camillo, Managing Partner, Principia
12:30 / Building a user base

Daniela Mililli, Country Manager Italy, carpooling.com
Abigail Moore, Country Manager UK, carpooling.com
12:50 / Sky Italia—A Path of Innovation

Sergio Giorgiani, Head of Strategy, Sky Italia
Moderator: Nicolò Borghi, Co-founder, The Hub Milan
13:10 / Networking lunch
14:40 / Mobile marketing

Nihal Mehta, Co-Founder/CEO, LocalResponse
15:00 / Scaling globally

Adrian Blair, COO, Just-Eat
15:20 / Exit strategies

Olivier Sichel, Partner, Sofinnova Partners
15:40 / Founder talk on entrepreneurship

Massimo Ciociola, Founder/CEO, musiXmatch
16:00 / Digital Start-Up Trends

Nenad Marovac, Founder/Managing Partner, DN Capital
Moderator: Emil Abirascid, Director, Innov’azione
16:20 / Networking coffee
16:45 / Start-Up Pitches

Somak Chattopadhyay, Partner, Tribeca Venture Partners
Michele Novelli, Managing Partner, Earlybird Advisory

Moderator: Andrea Gumina, Team Leader, ALL Gruppo Entrepreneurship
17:30 / Concluding remarks
18:30 / Networking Cocktail at the Sheraton Diana Majestic
organized in collaboration with Indigeni Digitali
con il patrocinio di: in collaborazione con: